Michael Bauer Research GmbH

MB-Research - Global Supplier & Manufacturer of internationally comparable Regional Market Data and Digital Boundaries Worldwide

MB-Research offers you state-of-the-art and innovative market data, as the MB-Research Purchasing Power, together with matching digital boundaries at small scale for countries worldwide.

Compact Overview: Europe Regional 2025

Nuremberg, November 2025

The latest MB-Research purchasing power data and additional structural information at NUTS-3 and comparable levels for 41 European countries – now available in Europe Regional 2025.

With this product, you receive:

• Standardized market indicators for a quick assessment of European markets,
• Purchasing power figures for 2025 in national and international comparison, given in euro per capita,
• Detailed maps per country and for Europe as a whole.

Additionally available: Time series data on MB-Research purchasing power and population from 2015 to 2025 – providing valuable insights into the development of European regions.

If you're interested in this update or our range of data in a more detailed granularity such as the administrative, postal, and microgeographical levels please don't hesitate to contact us directly: Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.

Discover Our Range of Geodata Across Europe - Perfect for Geomarketing Projects and Location Planning

Nuremberg, March 2025

MB-Research Regional Market Data are available at a very detailed level of granularity, which can help with analysis in countries like Czechia, France, Italy, Portugal, Türkiye and the rest of European countries. Purchasing Power and Demographics are updated annualy for example the following countries and respective geographical levels of admin, postal and micro (number of areas in brackets):

• Czechia at the level of Obce (6258), 5-Digit Postcodes (2674) and Statistical Districts (54 119)
• France at the level of Communes (34 848), 5-Digit Postcodes (6051) and Iris (48 580)
• Italy at the level of Comuni (7896), 5-Digit Postcodes (4684) and Census Areas (748 375)
• Portugal at the level of Freguesias (3092), 4-Digit Postcodes (507) and
  Census Subsections (210 170)
• Türkiye at the level of Ilçeler (973), 5-Digit Postcodes (2776) and Mahalleler (50 568)

Please find further information here to see more countries and levels available. MB-Research offers the most current products, including the Purchasing Power, Sociodemographics, Consumer Spending across 20 distinct product groups including Clothing, Footwear, Personal Care, and more.

Additionally, all Market Data for Europe is fully compatible with the latest MB-Research Digital Boundaries. We are ready to assist you with any questions. Please reach out directly at Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können. to learn more about this significant update or any other global data.

MB-Research Digital Boundaries Release 2025 for Location Intelligence and Geospatial Analysis

Nuremberg, February 2025

MB-Research is excited to announce the release of its updated Digital Boundaries for 2025, covering regions worldwide. This comprehensive global dataset of geographic data includes administrative, postal, and microgeographic vector-based layers for countries across every continent.

By visualizing data on maps, whether from internal company sources or external data like MBR Demographics, businesses can gain a more precise and insightful understanding of complex situations, spatial patterns, trends, and opportunities.

Further improvements through extensive updating measures demonstrate our commitment to addressing customer needs by both maintaining existing layers and introducing new ones.
Please take a look at these 2 examples: In Italy, we can now offer a microgeographic layer with
748 375 Census Areas, which represents nearly a doubling of the number of Census Areas compared to last year’s release. For Canada, we have improved the granularity of our postal offering. As of this release, 6-Digit Postcodes are now available, covering over 800 000 areas in comparison to 3-Digit ones in former releases.

The following map provides you an insight into the level of granularity exemplarily for the MB-Research postal levels:

The dataset is available in various formats, e.g. SHP, TABX, and GEOJSON. It reflects the latest territorial and postal changes, enhancing mapping capabilities to support strategic decisions across all industries, such as retail, consumer goods, e-commerce, media, logistics, real estate, etc. Please find further information here.

We will be happy to inform you about the geographical levels of individual countries, our bundle prices for the complete world dataset, continents or for the countries of your need. Feel free to contact our expert sales team: Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.

Continous Updates of the MB-Research Market Data

Nuremberg, August 2024

MB-Research Market Data 2024 for Asia updated for your Geospatial Analysis and Location Intelligence

The MB-Research Datasets for Asia has been updated for 2024! This contains MB-Research Purchasing Power, MB-Research Sociodemographics as Age Groups and Unemployment, Education Level, Household by Type and MB-Research Consumer Spending for different Product Groups, which include groups like Clothing, Personal Care, Catering Services and others. Compatible MB-Research Digital Boundaries are designed to seamlessly merge with MB-Research Market Data for visualization on maps.

New levels and products have been part of the 2024 update to enhance decision making for your geomarketing. Please have a look at the very detailed level of granularity, which can help with analyses in countries like Indonesia:

Improve current methods for analyzing Geodata with the MBR Products and compatible Digital Boundaries for your sales strategies and location planning, optimization of product placement, and leverage geomarketing advantages across various sectors. Please see the following updated countries:

Our data, available at administrative, postal, and microgeographical levels, is developed to adapt to specific business needs. Feel free to contact our expert sales team, which can advise if you have any questions or need further assistance directly: Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.

Continuous Updates of the Worldwide MB-Research Data

Nuremberg, August 2023

MB-Research Data for Africa just released

The MB-Research Market Data for countries like South Africa, Morocco, Egypt, Nigeria and other countries in the African continent has just been updated based on the newest available input data from official statistical institutions. MBR can help access the most current MB-Research Purchasing Power 2023, MB-Research Sociodemographics 2023, and MB-Research Consumer Spending for 20 different Product Groups 2023 which include groups like Clothing, Footwear, Personal Care and others.

Plus, all market data for Africa is compatible with the MB-Research Digital Boundaries Release 2023. This update brings valuable insights into business goals, better customer segmentation, location planning and many more benefits. Please have a look at the very detailed level of granularity, which can help with analyses in countries like South Africa:

We are happy to assist you with any questions or concerns. If you're interested in learning more about this update or any other worldwide data, please don't hesitate to contact us directly at: Diese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.

The Michael Bauer Research GmbH expands!

Nürnberg, April 2022

MB-RESEARCH EXPANDS - NEW LOCATION

Since 2004, we have offered our customers internationally comparable regional market data and globally compatible digital boundaries. In addition to well-known and established data products, such as MB-Research Purchasing Power, MB-Research is constantly developing new, innovative market data and customer-specific solutions. Meanwhile, MB-Research offers market data and compatible digital boundaries for more than 180 countries worldwide.

THANKS TO ITS CUSTOMERS, PARTNERS AND EMPLOYEES, MB-RESEARCH HAS GROWN STEADILY OVER THE PAST 18 YEARS

Many customers and partners have been loyal to MB-Research since the beginning. MB-Research products have convinced many more and have been winning customers over constantly. The number of employees grows from year to year!

NOW IT IS TIME TO MOVE TO LARGER OFFICE SPACE

From May 2022, we are in our new location in the north of Nuremberg. We can expect spacious and modern offices on two floors with a large roof terrace. The new office is in a recently completed new building complex in gorgeous and inspiring surroundings near a redeveloped industrial monument.

We look forward to welcoming you to the new location!

As of May 1, 2022, we can be found at the following address:
Schleifweg 21, 90409 Nuremberg
Phone: +49 (0)911 / 13136 - 200

MB-Research Daytime Population

Nuremberg, October 2021

The new MB-Research study on the location of the population throughout the day - available for all European countries.

People are constantly on the move. So are your customers! With the help of this study, which was prepared by MB-Research for all countries in Europe at detailed levels, you will receive concrete information about which areas are more frequented during the day than at night.
Please find further information here.

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